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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
IMC Perspective 6-1 discusses how NFL quarterbacks Peyton Manning, Brett Favre, and Tom Brady have become popular advertising spokesmen for various companies. Watch the MasterCard commercials featuring Manning, the Hyundai, and Wrangler commercials featuring Favre, and the Sirius and VISA commercials featuring Brady and answer the following:
Analyze the way Manning, Favre, and Brady are used in the commercials for the companies/brands they are endorsing.
Analyze the way Manning, Favre, and Brady are used in the commercials for the companies/brands they are endorsing.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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