Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 13

Your assignment is to evaluate the use of three celebrities as advertising spokespersons with respect to their source characteristics as well as their cultural meaning. Watch the television commercials for Peak Long Life Antifreeze featuring Danica Patrick; the Electrolux appliance ad featuring Kelly Ripa; and the Priceline.com spot with William Shatner and answer the following:
Discuss whether you feel this celebrity is an effective spokesperson for the company/brand they are endorsing and defend your position.