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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 14
IMC Perspective 6-1 discusses how NFL quarterbacks Peyton Manning, Brett Favre, and Tom Brady have become popular advertising spokesmen for various companies. Watch the MasterCard commercials featuring Manning, the Hyundai, and Wrangler commercials featuring Favre, and the Sirius and VISA commercials featuring Brady and answer the following:
Discuss whether you feel these quarterbacks are effective spokesmen for the company/brands they are endorsing and defend your position.
Discuss whether you feel these quarterbacks are effective spokesmen for the company/brands they are endorsing and defend your position.
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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