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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 17
IMC Perspective 6-1 discusses how NFL quarterbacks Peyton Manning, Tom Brady and Brett Favre have become popular endorsers. Compare Manning, Brady and Favre as advertising spokesmen. Why might a company chose to use one versus the other as an endorser?
Explanation
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Peyton Manning of the Indianapolis Colts...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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