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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
Discuss what is meant by clutter in the context of television advertising. Watch a one-hour television program and assess the amount of clutter that appears during the show. How might advertisers deal with the clutter problem?
Explanation
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Clutter generally refers to the amount o...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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