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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
What are some of the problems associated with setting communications objectives? How can marketers overcome these problems? Cite examples.
Explanation
Verified
Verified
As noted in the chapter, setting objecti...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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