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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 8
As discussed in the chapter, many companies use purchase funnels to guide their communications objectives. The playlist for Chapter 7 includes a variety of commercials. Review these commercials and answer the following questions:
Do you think the commercial is attempting to achieve communications or sales oriented goals, or both? Explain your answer.
Do you think the commercial is attempting to achieve communications or sales oriented goals, or both? Explain your answer.
Explanation
Verified
Verified
The values provided by objectives includ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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