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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 9
What are the values associated with setting objectives for IMC? How can marketers improve their communications programs by establishing specific objectives?
Explanation
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The values provided by objectives includ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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