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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 13
Explain the difference between the S-shaped response model and the rapidly diminishing returns model. Some believe that the former of these may be best suited for low involvement products, and the latter for high involvement products. Do you agree or disagree with this position? Explain.
Explanation
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The s-shaped response curve makes the as...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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