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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
In periods of downturns in the economy, many companies slash their advertising and promotions budgets. Explain why this is not always the best strategy to pursue.
Explanation
Verified
Verified
Due to the fact that many companies trea...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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