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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
The AdForum Playlist for this chapter contains the three campaigns that received Grand Prix awards in the Integrated Marketing category at the 2010 Cannes Lions Advertising Festival including "Replay" for Gatorade, "Chalkbot" for Nike Livestrong apparel, and "Choose a Different Ending" for the London Metropolitan Police Service. Answer the following for each of these campaigns:
Analyze each award winning campaign from an integrated marketing communications perspective giving attention to the way various IMC tools are used.
Analyze each award winning campaign from an integrated marketing communications perspective giving attention to the way various IMC tools are used.
Explanation
Verified
Verified
"The man your man could smell like comme...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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