Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Exercise 8

The AdForum Playlist for this chapter contains the three campaigns that received Grand Prix awards in the Integrated Marketing category at the 2010 Cannes Lions Advertising Festival including "Replay" for Gatorade, "Chalkbot" for Nike Livestrong apparel, and "Choose a Different Ending" for the London Metropolitan Police Service. Answer the following for each of these campaigns:
Discuss the major selling idea behind each campaign and discuss how it is reflected in the way the campaign is implemented.