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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 9
The playlist for this chapter also includes the Old Spice commercial that won the 2010 Grand Prix award for film along with four other commercials that won Cannes Lions awards in the film category. Watch each of these commercials and address the following:
Why do you think this ad was selected as a Cannes Lion award winner in the film category?
Why do you think this ad was selected as a Cannes Lion award winner in the film category?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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