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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
The AdForum Playlist for this chapter contains the three campaigns that received Grand Prix awards in the Integrated Marketing category at the 2010 Cannes Lions Advertising Festival including "Replay" for Gatorade, "Chalkbot" for Nike Livestrong apparel, and "Choose a Different Ending" for the London Metropolitan Police Service. Answer the following for each of these campaigns:
Assume you are a judge at the Cannes Advertising Festival and are asked to write a short summary describing why this campaign should be considered for a Grand Prix award in the Integrated category. What would you say in your summary?
Assume you are a judge at the Cannes Advertising Festival and are asked to write a short summary describing why this campaign should be considered for a Grand Prix award in the Integrated category. What would you say in your summary?
Explanation
Verified
Verified
Divergenceis viewed as one of the two ke...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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