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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 15
Evaluate the debate over creative versus hard-sell advertising. Discuss the arguments for and against each perspective. Who should be responsible for judging the creativity of an ad - clients or agency creative personnel?
Explanation
Verified
Verified
As discussed on pp. 267-268, there has b...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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