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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
Briefly describe the five major communication interfaces and decision points in the model of marketing information flow shown in Figure 8-4. Discuss how breakdowns in communication can occur at each interface and how this might negatively impact the creative process.
Explanation
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This model, which was developed by devel...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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