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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
What type of creative advertising execution technique is being used for each spot?
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
What type of creative advertising execution technique is being used for each spot?
Explanation
Verified
Verified
Informational/rational appeals focus on ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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