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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 8
Some advertising creatives argue that the distinction between rational and emotional advertising is irrelevant since nearly all advertising includes aspects of both. Evaluate this argument.
Explanation
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Informational/rational appeals focus on ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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