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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 9
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
Explanation
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Advertising using feature appeals focus ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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