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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 10
Find an example of an advertisement that uses a feature appeal and analyze it giving attention to the type of product or service attributes discussed in the ad and the benefits they provide to consumers in the target audience. What is your opinion of the effectiveness of the ad you have selected?
Explanation
Verified
Verified
Advertising using feature appeals focus ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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