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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
IMC Perspective 9-1 discusses the need for a creative revolution in online advertising. Discuss how online advertising differs from the type of advertising done in traditional media such as print or television and the challenges marketers face when advertising on Internet web sites.
Explanation
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Online advertising can take various form...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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