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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 13
What is meant by transformational advertising? Analyze the cinematic-themed ads for Skyy vodka shown in Exhibit 9-6 from a transformational advertising perspective.
Explanation
Verified
Verified
A transformational ad is one which assoc...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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