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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 14
Discuss the use of slice-of-life execution techniques in advertising. For what types of products and services might this execution technique work best?
Explanation
Verified
Verified
The slice-of-life format relies on a pro...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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