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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 16
Discuss the role of headlines and in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used?
Explanation
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In order to have a successful advertisin...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
