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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
PART II: TIDE LAUNDRY DETERGENT
The playlist for this chapter also includes three TV commercials for Tide laundry detergent.
Why do you think Procter Gamble is using different advertising execution methods to advertise Tide? Discuss the role each ad plays in the marketing of Tide laundry detergent.
The playlist for this chapter also includes three TV commercials for Tide laundry detergent.
Why do you think Procter Gamble is using different advertising execution methods to advertise Tide? Discuss the role each ad plays in the marketing of Tide laundry detergent.
Explanation
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The last section of the chapter discusse...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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