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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Analyze the type of advertising appeal used in each commercial.
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Analyze the type of advertising appeal used in each commercial.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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