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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 14
What is meant by engagement (in media terms)? Explain the relevance of engagement to media planners.
Explanation
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The term engagement is nothing new to me...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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