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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 15
A criticism of the current rating system for TV is that the numbers are based on sweeps periods. Some argue that a more accurate picture is provided by the meter system. Discuss some of the advantages and disadvantages of each method.
Explanation
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Television audience measurements are tak...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
