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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 1
Some marketers estimate that the average consumer may be exposed to as many as 3,000 to 5,000 ads per day. Current estimates of effective frequency are based on 1,500 exposures per day. Discuss how, if at all, more exposures to advertising may necessitate changes in effective frequency.
Explanation
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First, let's realize that the number of ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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