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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
Explain what is meant by BDI and CDI. How do advertisers use these indices in their media planning?
Explanation
Verified
Verified
Pages 338-341 discuss BDI and CDI. BDI c...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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