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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
PART I: 2010 FIFA WORLD CUP
The playlist for this chapter contains five of the most popular commercials from the 2010 FIFA World Cup soccer tournament that was played in South Africa. Watch these five spots and answer the following:
Analyze the type of appeal used in each commercial and discuss why this type of advertising worked well during the World Cup.
The playlist for this chapter contains five of the most popular commercials from the 2010 FIFA World Cup soccer tournament that was played in South Africa. Watch these five spots and answer the following:
Analyze the type of appeal used in each commercial and discuss why this type of advertising worked well during the World Cup.
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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