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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 7
The opening vignette discusses how various technological changes have been impacting the television industry and TV's role as a major advertising medium. Discuss the key developments that have impacted over the past two decades and other factors that are likely to affect it in the future.
Explanation
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Digital video recorders and video on dem...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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