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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
PART I: 2010 FIFA WORLD CUP
The playlist for this chapter contains five of the most popular commercials from the 2010 FIFA World Cup soccer tournament that was played in South Africa. Watch these five spots and answer the following:
Discuss the specific objectives that each marketer might have for each commercial and discuss how effective the ad was in achieving these goals.
The playlist for this chapter contains five of the most popular commercials from the 2010 FIFA World Cup soccer tournament that was played in South Africa. Watch these five spots and answer the following:
Discuss the specific objectives that each marketer might have for each commercial and discuss how effective the ad was in achieving these goals.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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