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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 13
Discuss some of the ways companies that advertise on the Super Bowl are using it as an integrated marketing opportunity and leveraging their involvement with the game, both leading up to and after Super Bowl Sunday.
Explanation
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There are a number of reasons why compan...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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