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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.
Explanation
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The volume and composition of the viewer...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Other Minimum 8 character and maximum 255 character
Character 255
