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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising can be used by national versus local advertisers.
Explanation
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Radio as an advertising medium has had t...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
