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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
The playlist for this chapter contains a collection of print ads for three popular automotive brands including BMW, Honda, and Chevrolet. Review each ad and answer the following questions:
Discuss the target audience this ad is intended for based on the type of message used.
Discuss the target audience this ad is intended for based on the type of message used.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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