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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
Discuss some of the developments that are impacting the traditional print media of magazines and newspapers. What are some of the ways magazine and newspaper publishers can respond to these changes and retain advertisers?
Explanation
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As discussed in the chapter opener, news...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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