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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
The playlist for this chapter contains a collection of print ads for three popular automotive brands including BMW, Honda, and Chevrolet. Review each ad and answer the following questions:
Create a list of magazines in which each ad might be run by the company based on the target audience and the message contained in the advertisement. Discuss why this magazine is a good fit for this particular ad.
You can find a list of various magazines published in the United States by category at:
http://en.wikipedia.org/wiki/List_of_United_States_magazines
Many of these publications also have online media kits that can be accessed to gain insight into their editorial content as well as a profile of their readers.
Create a list of magazines in which each ad might be run by the company based on the target audience and the message contained in the advertisement. Discuss why this magazine is a good fit for this particular ad.
You can find a list of various magazines published in the United States by category at:
http://en.wikipedia.org/wiki/List_of_United_States_magazines
Many of these publications also have online media kits that can be accessed to gain insight into their editorial content as well as a profile of their readers.
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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