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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 5
Discuss how technological developments such as electronic readers, the iPad and tablet PCs will impact the role of magazines and newspapers as advertising media vehicles. How long do you think it will take for these devices to achieve mass market penetration?
Explanation
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Electronic readers such as the Amazon Ki...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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