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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 6
Discuss the role of magazines as part of an advertiser's media strategy. What are the advantages are and limitations of magazines?
Explanation
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Magazines and newspapers are important f...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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