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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 9
Discuss the decision by magazines and newspapers to allow advertising on the covers of their publications. Do you think it is appropriate for ads to appear on the cover of these publications?
Explanation
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The front cover or page of magazines and...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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Character 255
