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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 11
If you were purchasing print advertising space for a manufacturer of golf clubs such as Callaway or TaylorMade, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or why not?
Explanation
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In purchasing magazine space to advertis...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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