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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 13
More magazines and newspaper publishers are now making their publications available online. Discuss how the availability of online magazines and newspapers is impacting the traditional print versions. How can publishers use online magazines and newspapers to attract more advertising revenue?
Explanation
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Many magazines and newspapers are keepin...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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