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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 1
In Chapter 13 a number of support media were explored. In the playlist for Chapter 13 are several ads for airline companies that have used a variety of media to deliver their messages from cinema advertising to posters. Review these ads and then answer the following questions:
What is the objective being sought with each ad?
What is the objective being sought with each ad?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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