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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 9
In the lead -in to the chapter, there was discussion of Lady Gaga's extensive use of product placements. There have already been reports that Gaga has sold out. Discuss whether you agree or disagree with these comments. Explain your answer.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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