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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 2
Some of the largest users of direct marketing also employ television commercials and other media to market their products. Go to the AdForum playlist and answer the following questions:
Does the advertisement support the direct marketing effort, or is it supported by direct marketing?
Does the advertisement support the direct marketing effort, or is it supported by direct marketing?
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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