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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 3
What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.
Explanation
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Customer relationship management (CRM) ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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