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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
Edition 9ISBN: 978-0073404868 Exercise 4
Some of the largest users of direct marketing also employ television commercials and other media to market their products. Go to the AdForum playlist and answer the following questions:
Is this ad an effective use of IMC? Explain why or why not.
Is this ad an effective use of IMC? Explain why or why not.
Explanation
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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