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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

Edition 9ISBN: 978-0073404868
Exercise 10
Explain why direct marketing has been so successful. Do you see this trend continuing into the future?
Explanation
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There are a number of reasons why direct...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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